Bumble

Flow: Purchasing the premium plan Flow Steps: Landing page, Subscription prompt, Subscription category and plans, Payment User group: Working professional (Age 22- 40yrs) from Tier -1 & Tier- 2 cities Business Impact: Increase in conversion and retention of DAU

Problem Statement

Evaluate the subscription flow of the Bumble app, which includes purchasing a bumble premium subscription and redesigning the experience while identifying opportunities to make usability better for the working professionals which will lead to increased session lengths and DAU increase.

Why did we choose this problem statement?

• Different apps in terms of being women-centric. (Where women make the first move)
• It is unknown territory and totally new to us. Uncertainty seemed challenging to us

Understanding Bumble & its user?

The company focuses on people meeting for friendship, dating and business. The company caters to users with the following traits:

• Single working men/women looking to date
• 22-35yrs looking to make new friends who are staying away from family mostly in Tier 1 & Tier 2 cities or who are new to the city.
• People looking for innovative ways to collaborate for business

Understand the needs (understand what the problem that needs to be solved is, is it a flow or Screen)

• The problem is to re-design the flow of premium subscription purchases by users

What would be the outcome of solving this problem statement? Are there any goals you can see?

• Make user decision-making easier for users to buy the premium subscription

Understanding what part of the business needs to be impacted (Understand what impact solving this problem  would have on the company)

• Increase in conversion by designing better flow