Flow: Purchasing the premium plan Flow Steps: Landing page, Subscription prompt, Subscription category and plans, Payment User group: Working professional (Age 22- 40yrs) from Tier -1 & Tier- 2 cities Business Impact: Increase in conversion and retention of DAU
Evaluate the subscription flow of the Bumble app, which includes purchasing a bumble premium subscription and redesigning the experience while identifying opportunities to make usability better for the working professionals which will lead to increased session lengths and DAU increase.
Why did we choose this problem statement?
Understanding Bumble & its user?
The company focuses on people meeting for friendship, dating and business. The company caters to users with the following traits:
Understand the needs (understand what the problem that needs to be solved is, is it a flow or Screen)
What would be the outcome of solving this problem statement? Are there any goals you can see?
Understanding what part of the business needs to be impacted (Understand what impact solving this problemĀ would have on the company)